E-ging Solutions is a world-leading Shanghai translation company with specialties in website localization.

If your organization is grappling to understand the importance localization plays in driving sales growth, then 5 findings from a multi-national research paper* of non-English speaking buyers offer some useful insight.  

1. Stalling sales. Marketing materials help move buyers through the selling cycle, but as much as 80% of non English-speaking buyers won't give full consideration to a product that doesn't have localized marketing materials.

2. Documentation. On average, more than four out of five buyers agree that local-language support and reference documentation increases the chance of a product being purchased.

3. Support. 95% of Chinese software buyers were more inclined to buy if troubleshooting and product support documentation were localized into their native language.

4. Local company? Customers with predominantly local operations are 3 times more likely to buy your product if supporting collateral, user interface and post-sale support is localized.

5. Comfort levels. Even if buyers think their software end users can speak English, they are 4.5 times more likely to buy localized products if the marketing and end-user documentation and support is localized.