Competition issues involved in the translation industry_Shanghai Translation Company
E-ging Solutions is a world-leading Shanghai translation company with specialties in language translation.
Development of China's translation industry stems from the implementation of reform and opening up. Since the reform and opening up, China's translation industry began a vigorous development, there is development there will be a competition, let's introduce competition issues involved in the translation industry.
First, the product competitiveness
Development of reform and opening up has led to the emergence of translation companies. For now speaking, China has thousands of translation companies, already fierce competition in the market. Although there are many foreign companies stationed in China to develop, but in the current translation company development, the situation has been there enough to go around. China's translation industry in order to have a healthy development, large-scale production and professional management is the only way, but now in terms of the translation industry, still in its infancy, not to mention the scale and specialization, many translation companies also in a family-style business model, annual turnover not more than 800,000 yuan, a professional translation services and large-scale industry brand very few translation companies. In addition, the domestic corporate human resources costs are far lower than European companies to enter China's foreign translation company has not in the traditional text translation market and domestic enterprises to compete. But on the road to help Chinese corporate globalization, foreign companies far exceeded domestic traditional text translation companies.
Second, the price competitiveness
Competition between the price has always been an eternal topic, of course, not only for the translation industry, other industries are also the same. Take translate words prices, China's 1000 English translation of monotonous price is more than 100 yuan, and for the United States, their 100 English words is $ 100, while in Europe the 1000 English translation of the word price is 100 EUR. Prices visible proportion of which is so great. Persons with relevant statistics, the domestic demand for high-end market in China is probably translated reached 2 to 3 billion yuan, for example the automotive industry should belong to the right-end shopping malls, on the production and sale of cars in the process, domestic some techniques are more than bringing in foreign production line, then the required equipment operating instructions, maintenance instructions are required finished. There is a petrochemical industry, at present, some of China's petrochemical enterprises will and the Middle East, South Africa's national cooperation, and cooperation in large-scale projects, many of these need to be translated and some translation project cost up to tens of millions of yuan, this figure can be imagined.
Third, the competitiveness channel
Simply put, the three elements of the translation industry is: laborer, working tools, labor objects.
Workers also known as translators or interpreters; working tools is nothing more than reference books, computers, networks, computer-aided translation tools; the object of labor will have to be translated projects.
In the context of the continuous development of science and technology, bringing the instruments of labor constantly updated, not only improve the translation efficiency of translators, but also changed the various ways of working translators. Under the new ways of working, not just by the interpreter to translate from one person to the entire project, including the term personnel, desktop publishing, computer programmers and technical experts, the whole process everyone involved. Translation company also provides reference material for more books translators, such as: computer applications, network tools, electronic dictionaries, terminology database, translation software, translation machines, voice recognition and speech translation system, you can save some time for translators . Meanwhile, the object of labor also presents a variety of trends, including not only traditional paper-based text and direct language of mankind, should also include all kinds of information to the network or video and other forms of communication. In addition, under the new mode of operation, the workers adopt new production tools, labor object recognition, treatment and processing methods will be changed.
Fourth, marketing competitiveness
At present, China's translation industry has begun to take shape, characterized by its outstanding practitioners in translation increasing and expanding market size each year. In the foreign exchange translation work has been indispensable. But at the same rapid development of the translation industry, a range of issues such as the poor quality of the translation, the translation industry, the lack of effective guidance and unified management industry also increasingly revealed. The current translation market is in a state of disorder and lack of effective market regulatory mechanisms are two major bottlenecks translation industry sustainable development must be a breakthrough. Translation industry has not a national translation and regulations, but also the lack of translation products of uniform quality evaluation criteria. Meanwhile, any individual or group can set up their own translation company or engaged in translation work, the constraints faced by practitioners almost non-market state of disorder.
Clearly, the development of industry digestion translation constraints unfavorable factors, to enhance its core competitiveness, has become the translation industry to achieve healthy and sustainable development imperative.
Fifth, the service competitiveness
To meet the needs of both countries to master the knowledge of foreign languages and master the skills of professional translators and interpreters translate high-level professional personnel, many colleges and universities have set up the National Institute of Translation or translation system, the creation of translation training courses according to standards of professional translators, highlighting translation professional practice and applicability. This text translation businesses is a good thing, it will change the status quo in the past college students do not understand a foreign language translation, but also help raise awareness of the translation work. It can be seen that the competitiveness of domestic literal translation gradually strengthened.
Sixth, brand competitiveness
Foreign corporate giants to the Chinese localization has been completed, but the process of globalization of Chinese enterprises to foreign development has just begun. With China's economic strength, "going out" has become a strategic approach to China's economic development, cultural output, labor export, foreign project contracting, foreign aid, foreign projects increasing the depth and breadth of foreign exchange are expanding, in translation proportion of outside growing increasingly competitive. As the global market for energy race, language needs have been some new changes, in addition to English, the demand for Russian, French, Arabic, Spanish, Portuguese in increasing.