In almost any industry, you are guaranteed to have a greater reach if your product or service is available in multiple languages.

The fastest and easiest way to promote your product to an international audience is to ensure clear and cogent communication with your customer base in its native tongue. And unless you yourself are a polyglot, chances are you will need to hire professional translation services.

Sure, there are electronic translation options available to the layperson — Google Translate has gotten better and better at shifting basic sentences from language into another. But there is truly no substitute for professional human translators. Here are some of the advantages that come with hiring professional translation services in order to ensure completely accurate translation.

You Can Find a Translator With Specific Industry Expertise

Someone might be completely fluent in multiple languages, but that might not be all your product or service requires. You may need someone who is fluent in a certain language and also familiar with legal lingo or medical jargon.

When you hire professional translators, the translation services provider will match your project with a translator who has the expertise to write cohesively in your field. From law to medicine to literature and everything in between, a professional translation services provider will be able to find the right person for your project.

A Professional Translator Will Understand Cultural Nuance

An independent contractor or an in-house translator may not be totally familiar with the culture of your target demographic. And if they aren’t, that can lead to a host of miscommunications.

As you know, miscommunication in the business world can mean the end of a deal, but miscommunication in law or medicine can have much graver consequences. If you are in the market of medical devices, miscommunication can mean allergic reactions. If you’re in the field of law, miscommunication can mean the loss of a case — or worse!

As you can imagine, it’s wise to limit your liability by hiring professional translation services.

Translation Service Providers Ensure a Consistent Workflow

A company whose sole purpose is to provide professional translations will have protocols in place to make sure that the tone and style of your documents are maintained across every language into which it is translated. They can help you to standardize key words to make sure that customers across the globe can find your product or service.

Furthermore, if you hire an independent contractor to do your translation work, they might be on a break, on vacation, or otherwise unavailable when you need them the most. Translation service providers can ensure that your project workflow is done consistently across translators, providing an end result that melds seamlessly into content that already exists.

You Can Focus Your Attention on Your Business

By working with an established team of professional translators, you can focus on what’s really important: your business. Knowing that your communications are in good hands will give you the peace of mind you need to stop worrying about your translation work and keep your mind on what you do best.

There are plenty of quality translators working as independent contractors. But when you are a business owner trying to expand your market and get your products or services in front of an international audience, you have enough to worry about without having to manage a translator on top of everything else that you’re doing.

By hiring professional translation services for your website content, medical device documentation, law documents, campaign material, product specifications, instruction manuals, marketing copy, and anything else you can think of, you can use your time to keep growing in your own domain.

Hiring professional translation services will ensure that you have the most accurate translation that you could ever want.