E-ging Solutions is a world-leading Shanghai translation company with specialties in website translation.

So you’ve decided to take the important step to get your website translated. Maybe you’ve noticed you are getting a lot of visitors from certain countries but you are getting a high bounce rate because the content isn’t in their native language, or you have identified a market where your business can grow further and increase exports? Because every website and situation is unique, there are a number of different ways to go about it – have a look and see which one could work best for you. In part 1, we look at translation proxy.

Translation Proxy

Translation proxy for your website (as the name suggests) is a cloud-based method of managing the translations of your website. Instead of software being integrated into your platform or website, it is an additional layer on top of your website that combines your source website and translations to provide a seamless, localised website to your foreign users.

How it works – The translation proxy software will automatically crawl your website and seek out strings of text and HTML, flagging up any new content that has been published. This will be sent to professional translators and quality controllers to ensure that the new text matches the style of your native website seamlessly. The new strings of text and HTML are then applied to your website to provide you with a localised website.

When a visitor reaches your site, the proxy server will determine which version your user sees by a variety of parameters, such as browser and device type, location and which language the device uses in order to provide them with the best language.

Is it for me? Yes…

• If you have a non-dynamic, standardised website and want consistency across all languages
• It doesn’t require a lot of ongoing IT support, freeing up their time or reducing workload if you have a small department
• If you need to roll out content across a wide variety of languages simultaneously
• If speed is your ultimate goal – proxy translation is in many respects the fastest method available
• Because the software and translations are independent from your server database in the cloud, proxy translation offers more security
• If you are interested in testing a few new markets quickly before committing to a more integrated solution
• Translation proxy can use any SSL certificates for your main website to guarantee security to your customers
• If you are adding new content regularly, a big investment into individual translations may not be as cost effective as translation proxy