3 ways small businesses can expand from the comfort of their own home office_Shanghai Translation Company

发表时间:2017/01/03 00:00:00  浏览次数:1089  
<p> <b style="line-height:1.5;"><span style="font-size:16px;font-family:'Times New Roman';">E-ging</span></b><b style="line-height:1.5;"><span style="font-size:16px;font-family:'Times New Roman';">&nbsp;Solutions</span></b><span style="line-height:1.5;font-size:16px;font-family:'Times New Roman';">&nbsp;is a world-leading </span><b style="line-height:1.5;"><span style="font-size:16px;font-family:'Times New Roman';">Shanghai</span></b><span style="line-height:1.5;font-size:16px;font-family:'Times New Roman';">&nbsp;</span><b style="line-height:1.5;"><span style="font-size:16px;font-family:'Times New Roman';">translation company</span></b><span style="line-height:1.5;font-size:16px;font-family:'Times New Roman';">&nbsp;with&nbsp;specialties in&nbsp;</span><b style="line-height:1.5;"><span style="font-size:16px;font-family:'Times New Roman';">website localization.</span></b> </p> <p> <span style="font-size:16px;font-family:'Times New Roman';">Localisation is the process of making content or text local to a specific group, area or market. Speaking to your customers in their&nbsp;language&nbsp;is an obvious, but sometimes overlooked, way to increase your customer engagement as well as sales. For small businesses&nbsp;and start-ups, the idea of&nbsp;expanding into new markets&nbsp;can often be daunting: the cost; the work; the sheer scale of tailoring your business offering to millions of people. But not to fear, here are 3 steps to get you thinking about your translation needs and how to grow your business.</span> </p> <p> <span style="font-family:'Times New Roman';font-size:16px;line-height:1.5;">1.Start at home</span> </p> <p> <span style="font-size:16px;font-family:'Times New Roman';">If you want to increase your sales but the idea of selling overseas is too daunting, start by expanding your market within the UK. Consider this: not all of your UK customers will be native&nbsp;English&nbsp;speakers 40% of the UK population dont have English as a mother tongue. Reaching and connecting with these potential customers will help you expand your home market audience. Consider translating your content into&nbsp;Polish, Urdu, Guajarati,&nbsp;French&nbsp;or Punjabi to reach more UK based customers. For more information, weve put together&nbsp;this handy cheat sheet.</span> </p> <p> <span style="font-family:'Times New Roman';font-size:16px;line-height:1.5;">2.Internationalise your social media</span> </p> <p> <span style="font-size:16px;font-family:'Times New Roman';">There are over 900 million&nbsp;Twitter&nbsp;accounts and 500 million people on&nbsp;Facebook&nbsp; so its likely that your customers are on&nbsp;social media. Its also worth doing a bit of customer profiling and finding out where your target audience hangout, as these vary by country. For example, in the US, Facebook is the most used social media site, whereas inChina, instant messaging service Qq.com is the countrys 2nd&nbsp;most used site (source: Alexa). Its also worth remembering that not all the world is online when youre online keep in mind your target markets time zone when sending posts on social media, dont worry, you dont have to stay up tweeting until 3am, theres various automation tool where you can schedule posts, such as Hootsuite or Buffer.</span> </p> <p> <span style="font-family:'Times New Roman';font-size:16px;line-height:1.5;">3.Check your colours, logos and images</span> </p> <p> <span style="font-size:16px;font-family:'Times New Roman';">Its not just language that needs to be&nbsp;adapted for international audiences: colours and symbols also have different meanings. For example, in&nbsp;Western Europe&nbsp;and the US,&nbsp;blue&nbsp;is associated with trust, with many insurance companies and banks using&nbsp;blue&nbsp;in their logos. However in South Korea,&nbsp;pink&nbsp;is seen as the colour of trust.&nbsp;Greencan be linked to nature, life and the environment in the UK, however in Islamic cultures, it represents religion and in China, a&nbsp;green&nbsp;hat signifies infidelity to your partner. So its worth making sure your company colours, logos and mascots dont cause offence in your target market!</span> </p> <p style="text-align:center;"> <img src="https://h.cdn.zhuolaoshi.cn/user/site25140/image/20170103/20170103095515881588.jpg" alt="" /><span style="font-size:16px;font-family:'Times New Roman';"></span> </p>
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