E-ging Solutions is a world-leading Shanghai translation company with specialties in language  translation.

A translation is not always just a translation,The concept of providing translation services also considering the geographical and cultural perspectives of the audience is called “localization”.
While the importance of localization services can be easily demonstrated using marketing examples, it’s actually important for all translations.  It can be used in every aspect of our life.
Considering who you’ll be talking to and where they will be is important in any type of communication.  
Some details that may appear small and subtle in some languages or cultures can often be glossed over when not considering the target audience.  
Moreover, these services should be provided by and discussed with professionals who understand these nuances that help you conduct business in the easiest, most effective way. We are in a big world and, while many people may speak English, Spanish, Chinese, Hindi or Arabic, we do not all think the same, act the same or approach life similarly. 
Thus it can be seen that how much difference the so called localization can make.