If your company has a website, you’ll be all too familiar with the term SEO; after all, strong SEO is seen by digital gurus as the utopia of online success. Just performing English SEO is unlikely to help you win global customers though.

Adjusting the content of your website will not only help it to rank on search engines in new countries, but it is also far more likely to convert users into customers. It’s not as though optimising your local search results is a groundbreaking discovery, but with Google constantly moving the goal posts and altering its algorithms, it’s always good to keep on top of recent developments.

With people four times more likely to buy in their own language, translating your SEO efforts to increase your web traffic makes perfect sense.