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After their tent-pole film Tomorrowland opened to a soft $41 million in North America over the Memorial Day weekend, Disney’s executives must now be looking to China in hopes of cutting their losses on the $190 million picture.
The George Clooney-Brad Bird sci-fi /adventure arrives in Chinese theaters on Tuesday with high hopes for a ‘do-over’ after its weaker-than-expected debut in the U.S., Europe, and other territories.
China, with its burgeoning box office and hearty appetite for Hollywood fare, has become a sort of haven of second chances for films that disappoint in North America and Europe.
Owing to its size and rapid growth, and its love for cinematic spectacle, China represents a new sort of hedge for Hollywood, a market that will sometimes—though certainly not always—redeem big budget flops.
Chinese audiences often go against the global tide, and there are numerous examples of China box office recoveries for films that had tepid receptions elsewhere. Some international under-performers have enjoyed surprisingly big results in China; Need for Speed, Escape Plan and Cloud Atlas, for example, ginned up China grosses that were much higher than their North American results.
Clooney and Bird have each enjoyed prior hits in China: Clooney’s Gravity earned $71.5 million there in late 2013, and Bird’s live action directorial debut Mission Impossible – Ghost Protocol hauled in $102.7 million in 2012, making it the PRC’s 4th highest grossing film of that year. Whether those prior successes translate into big bucks for the new Disney film will be up to China’s moviegoers to decide.